About us
Regenerating Tourism Studio is a shared platform for those of us working to explore and enable a different kind of tourism — one that contributes, restores, and deepens experiences. The founders behind the studio are active across the Nordic region. Here, expertise in regenerative tourism development comes together — transforming into lectures, workshops, digital programs, webinars, and consulting collaborations.
We believe that tourism, when approached consciously, can be a powerful resource in the transition toward a more vibrant and sustainable future. Our starting point is always the place, the people, and the relationship between them. For us, development is not a linear path but a living process — each place and each journey has its own rhythm and direction.
Welcome to a space for knowledge, conversation, and transformation..
Meet the team!
Linda Staaf
Co-Founder &
Tourism Philosopher
Role:
Linda is the primary contact and administrative lead. She supports participating organizations throughout the process and is usually the one present during the recurring Zoom meetings offered to participants. Linda is a visionary and co-founder of Regenerating Tourism Studio, and one of the team members actively developing the programs.
About Linda:
She is one of Sweden’s leading experts in regenerative tourism development. With 30 years of experience in the visitor economy, Linda has spent 16 years running her own nature-based tourism business, focusing on kayaking, ziplining, hiking, cafés, and restaurants. She has also managed hostels and worked with business development for conference hotels.
Since 2018, Linda has been introducing the tourism industry to regenerative principles through lectures, workshops, and advisory services for companies, destination organizations, and educational programs across Sweden.
As a lecturer and coach, she is highly regarded for her ability to inspire, deepen understanding, and make concepts tangible. She has supported both businesses and destinations in navigating the transition toward more regenerative and meaningful tourism..
Contact Linda: linda@regeneratingtourism.com
Camilla Bondareva
Co-Founder and
Narrative & Strategy
Role:
Camilla develops the programs alongside Linda and is a co-founder of the studio. She is a narrative strategist and advocate for the local, with a background in communication and behavioral sciences. She contributes as a sounding board, providing perspectives on a place’s story, the importance of language, and regenerative principles. Throughout the year, she will also participate in some of the digital sessions.
About Camilla:
Camilla has over 20 years of experience in the tourism industry, primarily in northern Sweden but also in Arctic contexts. She has broad expertise in creating conditions for tourism and destination development, as well as branding and communications. She has worked within tourism businesses, local and regional destination organizations, and municipal operations.
She has been interested in regenerative principles since 2019, though her mindset and connection to nature have always been present.
Camilla is appreciated for her ability to see the bigger picture and prioritize the wellbeing of both individuals and organizations. She places great importance on being well-informed within her field and working with leading companies and sectors, fostering partnerships based on trust and mutual respect.
Contact Camilla: camilla@regeneratingtourism.com
Meet our Advisory Board…soon!
This autumn, we will be introducing our Advisory Board.
We look forward to share more details soon!
Contact us
Reach out and let’s chat!